PRIVACY POLICY

JULY, 2026

Background

CONDO HOTEL GBP, S.A. DE C.V., JADE GARDENS, S.A. DE C.V., DESARROLLOS PUNTA SUR, S.A. DE C.V., PROMOCIONES SISAL, S.A. DE C.V., TAOWELLNESS CENTER, S. DE R.L. DE C.V., INFRAESTRUCTURA TURÍSTICA, S.A. DE C.V., and DISEÑO Y CONSTRUCCIÓN LAO, S.A. DE C.V. (collectively referred to as “TAO Mexico”) understand that your privacy is important and that you care about how your personal information is collected, used, and shared online.

We respect and value the privacy of everyone who visits our websites and will only collect and use information in ways that are useful to you and consistent with your rights and our obligations under applicable law.

This Privacy Policy applies to the collection and use of all information gathered through your use of our websites. Please read this Privacy Policy carefully and ensure that you fully understand it.

By using our websites for the first time, you acknowledge and accept this Privacy Policy. If you create an account with us, you will also be required to expressly accept this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must immediately discontinue use of our websites.


1. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set forth below:

Account means an account required to access and/or use certain features or areas of our websites.

Cookie means a small text file placed on your computer or device by our websites when you visit certain pages or use certain features. More information regarding our use of Cookies is provided in Section 12 of this Privacy Policy.

Our Websites refers to:

Cookie Laws means the applicable provisions governing cookies and electronic communications in Mexico, the United States, and any other applicable jurisdiction.

We, Us, Our, or TAO Mexico refers to:

CONDO HOTEL GBP, S.A. DE C.V., JADE GARDENS, S.A. DE C.V., DESARROLLOS PUNTA SUR, S.A. DE C.V., PROMOCIONES SISAL, S.A. DE C.V., TAOWELLNESS CENTER, S. DE R.L. DE C.V., INFRAESTRUCTURA TURÍSTICA, S.A. DE C.V., and DISEÑO Y CONSTRUCCIÓN LAO, S.A. DE C.V., doing business as TAO Mexico, with its registered office located at:

Av. del Sol esquina Vía Palma, Interior del Residencial Bahía Príncipe Residencial & Golf, Federal Highway 307, Km. 250, Postal Code 77737, Akumal, Quintana Roo, Mexico.


2. Information About Us

The websites www.taomexico.com and www.joytreebytao.com are owned and operated by TAO Mexico, whose registered office is located at:

Av. del Sol esquina Vía Palma, Interior del Residencial Bahía Príncipe Residencial & Golf, Federal Highway 307, Km. 250, Postal Code 77737, Akumal, Quintana Roo, Mexico.


3. Scope of this Privacy Policy

This Privacy Policy applies solely to Our Websites.

It does not apply to any third-party websites that may be linked to or from Our Websites, regardless of whether those links are provided by us or by other users.

We have no control over how third-party websites collect, store, or process your personal information. We encourage you to review the privacy policies of any external websites before providing them with any personal information.


4. Information We Collect

Certain information is collected automatically when you visit Our Websites. For more information, please refer to Section 12 regarding Cookies.

Additional information is collected only when you voluntarily provide it and consent to its use for the purposes described in Section 5, such as when creating an account or submitting an inquiry.

Depending on how you use Our Websites, we may collect the following information:

  • Full name
  • Contact information, including email address and telephone number
  • Date of birth
  • Gender
  • Company name
  • Occupation
  • Profession
  • Nationality
  • Preferred language
  • Demographic information, including postal code, interests, and preferences
  • Financial information, including debit or credit card details
  • Income information
  • Budget information
  • IP address (automatically collected)
  • Browser type and version (automatically collected)
  • Operating system (automatically collected)
  • URLs visited, including referring websites, browsing activity on Our Websites, and the website visited after leaving Our Websites (automatically collected)

5. How We Use Your Information

All personal data is securely stored and processed in accordance with applicable data protection laws, including, where applicable, the General Data Protection Regulation (EU) 2016/679 (“GDPR”). For more information about our security practices, please refer to Section 6.

We use your personal information to provide you with the best possible products and services, including to:

  • Provide and manage your access to our website and content.
  • Personalize and improve your experience on our websites.
  • Provide the products and services you request.
  • Tailor our products and services to your preferences.
  • Respond to inquiries and communications you send us.
  • Send newsletters, updates, promotional emails, alerts, and other communications to which you have subscribed. You may unsubscribe at any time.
  • Analyze how our websites are used so that we can continuously improve our services and enhance your user experience.

In certain circumstances, providing personal information may be required by law or under a contractual obligation. If you choose not to provide such information, we may be unable to provide certain products or services.

With your consent, and where permitted by applicable law, we may use your personal information for marketing purposes. This may include contacting you by:

  • Email
  • Telephone
  • SMS/Text Message
  • Facebook Messenger
  • Other electronic communication channels

to provide information about our products, services, promotions, and special offers.

We will never send unsolicited marketing communications (“spam”) and will take all reasonable measures to ensure that your rights are protected in accordance with applicable privacy laws.

Where the GDPR applies, we will process your personal information only where one or more of the following legal bases exist:

  • You have given your consent for one or more specific purposes.
  • Processing is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract.
  • Processing is necessary for compliance with a legal obligation.
  • Processing is necessary to protect your vital interests or those of another natural person.
  • Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority.
  • Processing is necessary for our legitimate business interests or those of a third party, provided that such interests do not override your fundamental rights and freedoms.

6. How and Where Your Information Is Stored

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as otherwise required by applicable law.

We periodically review the information we maintain and securely delete or anonymize personal data that is no longer required.

Although TAO Mexico is headquartered in Mexico, we may host, process, and transfer personal information to servers located in:

  • Mexico
  • The United States
  • Other countries where our affiliates or trusted service providers operate

These countries may have data protection laws that differ from those in your country of residence. Whenever we transfer personal information internationally, we implement appropriate safeguards to ensure compliance with applicable data protection laws.

Protecting your information is extremely important to us.

Accordingly, we maintain physical, administrative, and technical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

Our security measures include, but are not limited to:

  • Secure storage in industry-leading data centers.
  • SSL encryption.
  • Secure API authentication.
  • Password protection and periodic credential rotation.
  • Restricted database access based on business need.
  • Restricted server access for authorized personnel only.
  • Administrative access controls based on employee responsibilities.

Although we employ commercially reasonable security measures, no method of transmitting information over the Internet or electronic storage system is completely secure. Therefore, we cannot guarantee absolute security.


7. Sharing Your Information

In addition to using your personal information ourselves, we may share certain information with trusted third parties, including service providers, business partners, and affiliates, for purposes such as:

  • Operating and improving our services.
  • Understanding customer preferences.
  • Providing customer support.
  • Processing payments.
  • Delivering products and services.
  • Marketing and advertising.
  • Website analytics.
  • Search engine functionality.

Where a third party requires access to your personal information, we will ensure that appropriate contractual and organizational safeguards are in place to protect your information in accordance with applicable law.

We may also collect and share aggregated or anonymized statistical information relating to website traffic, purchasing behavior, demographics, and website usage. Such information does not identify any individual.

We may disclose personal information where required to do so by law, regulation, court order, governmental authority, or other legally binding request.


8. Business Transfers

From time to time, we may expand, reorganize, merge, sell, or otherwise transfer part or all of our business.

Should such a transaction occur, personal information relevant to the transferred business may also be transferred to the new owner or controlling entity.

Any successor organization will remain bound by the terms of this Privacy Policy regarding the continued use of your personal information.

Where required by applicable law, we will notify you before your personal information is transferred and provide you with any rights or choices available regarding such transfer, including, where applicable, requesting deletion of your personal information before the transfer takes effect.

9. Your Rights and Control Over Your Information

When you submit personal information through Our Websites, you may be provided with options to restrict how your information is used.

We are committed to giving you meaningful control over your personal information, including your marketing preferences.

You may opt out of receiving promotional communications from us at any time by:

  • Clicking the unsubscribe link included in our marketing emails.
  • Contacting us at [email protected] to request the deletion of your account and associated personal information.
  • Exercising any other rights available under applicable privacy laws.

You may also register with applicable marketing preference services available in your jurisdiction, such as telephone or mailing preference services, to reduce unsolicited marketing communications. Please note that these services will not prevent communications that you have expressly consented to receive.


10. Your Right to Withhold Information and Withdraw Consent

You may browse Our Websites without providing any personal information.

However, certain features, products, or services may require you to provide personal information before they can be accessed or used.

You may also configure your web browser to refuse or manage Cookies. Please refer to Section 12 for additional information.

If you have previously consented to the processing of your personal information, you may withdraw that consent at any time by contacting us using the contact information provided in Section 15.

Upon receipt of your request, we will stop processing your personal information where required by law and delete it from our systems, unless we are legally required or otherwise permitted to retain it.

Please note that withdrawing your consent may limit our ability to provide certain products, services, or website functionality.


11. Access to Your Personal Information

Subject to applicable law, you have the right to request access to the personal information we maintain about you.

Upon receiving a valid request, we will provide you with a copy of your personal information together with any additional information required under applicable privacy laws.

To exercise this right, please contact us at:

Email: [email protected]

Additional contact details are provided in Section 15 of this Privacy Policy.


12. Cookies

Our Websites use both first-party cookies and third-party cookies to improve your browsing experience, personalize content, enhance website performance, and provide certain features and services.

First-party cookies are placed directly by TAO Mexico and are used solely for purposes related to the operation and improvement of Our Websites.

Third-party cookies may be placed by external providers whose services are integrated into Our Websites.

These cookies may be used for purposes including:

  • Website analytics
  • Behavioral tracking
  • Advertising and remarketing
  • Performance optimization
  • Contact forms
  • Embedded videos
  • Customer testimonials
  • Property listings and interactive content

We also use third-party analytics and marketing platforms, including:

  • Google Analytics
  • Google Ads
  • Facebook Ads (Meta Pixel)
  • ActiveCampaign
  • YouTube

These services may collect information regarding your interaction with Our Websites through cookies and similar technologies.

For more information regarding how these providers process your information, please refer to their respective privacy policies:

Meta (Facebook Pixel)

Information regarding Meta’s collection and use of personal information is available in Meta’s Privacy Policy.

You may also opt out of interest-based advertising through Meta’s advertising preferences.

Google Analytics and Google Ads

Google’s use of information collected through Google Analytics is governed by the Google Analytics Terms of Service and Google’s Privacy Policy.

You may prevent Google Analytics from collecting information about your browsing activity by downloading and installing the Google Analytics Opt-out Browser Add-on.

ActiveCampaign

For information regarding ActiveCampaign’s privacy practices and GDPR compliance, please consult:

  • ActiveCampaign Privacy Policy
  • ActiveCampaign GDPR Information

Leadformly

For additional information regarding Leadformly’s processing of personal information, please refer to the Leadformly Privacy Policy.

YouTube

Information regarding YouTube’s data collection practices is available in the YouTube Privacy Policy.


Managing Cookies

Most web browsers allow you to:

  • Accept or reject cookies.
  • Delete existing cookies.
  • Receive notifications before cookies are stored.
  • Configure browser settings according to your privacy preferences.

Please note that disabling cookies may affect the functionality and performance of certain features available on Our Websites.

13. Your Rights Under Applicable Data Protection Laws

Where applicable under the General Data Protection Regulation (GDPR) or other relevant privacy laws, you have the following rights regarding your personal information:

  • The right to access your personal information.
  • The right to request correction of inaccurate or incomplete personal information.
  • The right to request deletion of your personal information (“Right to be Forgotten”).
  • The right to restrict or object to the processing of your personal information.
  • The right to data portability.
  • The right to lodge a complaint with a competent supervisory authority.
  • Rights relating to automated decision-making and profiling.

To exercise any of these rights or if you have any questions regarding this Privacy Policy or the processing of your personal information, please contact us using the information provided in Section 15.


14. Automated Decision-Making and Profiling

Where we use personal information for automated decision-making that produces legal or similarly significant effects on you, you have the right to:

  • Request human intervention.
  • Express your point of view.
  • Challenge the automated decision.
  • Receive an explanation of the decision reached.

These rights may not apply where:

  • The decision is necessary for entering into or performing a contract between you and TAO Mexico;
  • The decision is authorized by applicable law; or
  • You have explicitly consented to such processing.

Where personal information is used for profiling purposes, we will ensure that:

  • Clear information is provided explaining the profiling activities, their significance, and potential consequences.
  • Appropriate mathematical and statistical procedures are used.
  • Technical and organizational safeguards are implemented to minimize errors.
  • Personal information is protected against discriminatory or unfair outcomes.

At present, automated processing may be used for purposes such as:

  • Sending follow-up emails.
  • Delivering newsletters.
  • Notifying the sales advisor assigned to your inquiry.
  • Identifying products or services that may best suit your interests and preferences.

15. Contact Information

If you have any questions regarding Our Websites, this Privacy Policy, or our privacy practices, please contact us at:

Email: [email protected]

Telephone: +52 55 3460 6174

Please provide sufficient detail in your request, particularly if you are requesting access to, correction of, or deletion of your personal information.


16. Changes to this Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time to reflect changes in applicable law, our business practices, or our services.

Any modifications will become effective immediately upon publication on Our Websites.

Your continued use of Our Websites following the publication of any revised Privacy Policy constitutes your acceptance of those changes.

We encourage you to review this Privacy Policy periodically to remain informed about how we protect your personal information.


TERMS AND CONDITIONS

This Privacy Policy governs the manner in which Joy Tree collects, uses, maintains, and discloses information collected from users (“Users”) of its website (“Website”).

This Privacy Policy applies to the Website and to all products and services offered by Joy Tree.


Personally Identifiable Information

We may collect personally identifiable information from Users in various ways, including whenever Users:

  • Visit our Website;
  • Register on the Website;
  • Complete forms;
  • Subscribe to newsletters;
  • Request information;
  • Participate in activities, services, or promotions available through the Website.

Users may always visit the Website anonymously.

Personal information will only be collected if voluntarily submitted by the User.

Failure to provide certain information may prevent Users from accessing specific services or features.


Non-Personally Identifiable Information

We may collect non-personally identifiable information whenever Users interact with the Website.

Such information may include:

  • Browser type;
  • Device type;
  • Operating system;
  • Internet service provider;
  • Technical information regarding connection methods;
  • Website usage information;
  • Other similar technical information.

Browser Cookies

Our Website may use cookies to enhance the User experience.

Cookies may be stored on your device for record-keeping purposes and to collect information about Website usage.

Users may configure their browser settings to reject cookies or notify them when cookies are sent.

Please note that disabling cookies may prevent certain Website features from functioning properly.


Protection of Your Information

We implement appropriate administrative, technical, and physical safeguards designed to protect personal information against:

  • Unauthorized access;
  • Disclosure;
  • Alteration;
  • Loss;
  • Misuse;
  • Destruction.

While we strive to protect your personal information, no security system can guarantee complete protection against every possible risk.


Sharing Personal Information

We do not sell, rent, or trade Users’ personally identifiable information.

We may share aggregated demographic information that is not linked to any personally identifiable information with our business partners, trusted affiliates, advertisers, or service providers for the purposes described in this Privacy Policy.


Changes to this Privacy Policy

Joy Tree reserves the right to update this Privacy Policy at any time.

Whenever changes are made, the revision date will be updated accordingly.

Users are encouraged to review this page regularly to stay informed about how we protect their personal information.

Your continued use of the Website following any modification constitutes acceptance of the updated Privacy Policy.


PRICING

  • Published prices may vary depending on the characteristics of the property, excess land area (where applicable), and any optional upgrades or finishes selected.
  • Prices do not include notary fees, taxes, financing costs, professional fees, or third-party services unless expressly stated.
  • Prices may change based on factors including lot size, location, upgrades, or other property-specific characteristics.
  • All mortgage financing options are subject to approval by the corresponding lending institution, including INFONAVIT and FOVISSSTE where applicable.
  • Monthly payments and financing terms may vary depending on the purchase price, down payment, financing conditions, and lender approval.
  • Prices published on the Website, at sales offices, or at points of sale may change without prior notice.
  • Reservation deposits (“Reservation Fees”) are applied toward the final purchase price of the property.

PROMOTIONS

Current promotions will be published primarily through Our Websites and will specify:

  • Promotional validity period;
  • Applicable terms and conditions;
  • Restrictions;
  • Eligible properties or developments.

Unless otherwise stated, promotions remain valid while supplies or inventory last.

Discounts apply only to the models, units, or locations specifically identified in the applicable promotion.

The purchaser may apply promotional discounts in accordance with the financing options approved by the sales representative.


Restrictions

Prices are subject to availability and may change without prior notice.

Prices do not include:

  • Closing costs;
  • Administrative fees;
  • Financing expenses;
  • Taxes;
  • Recording or registration fees.

Images shown on the Website are for illustrative purposes only.

Final pricing depends on the selected property and location.


PROPERTY INFORMATION

All renderings, photographs, virtual tours, floor plans, and model homes displayed on the Website are intended solely for illustrative purposes.

The final design, dimensions, finishes, specifications, layout, and location of the property shall be exclusively those set forth in the executed Purchase Agreement and the corresponding technical specifications.

Construction methods, materials, and techniques may differ from those illustrated in marketing materials.

Furniture, decorations, appliances, landscaping, and decorative elements shown in promotional materials are not included with the purchase unless expressly stated otherwise.

Information regarding ownership, permits, construction licenses, executive project documentation, and other legal or technical information concerning the properties may be reviewed at our sales offices upon request by prospective purchasers expressing a genuine interest in acquiring a property.